Packaging innovation

The need to innovate in packaging has never been greater. Whether to protect leading brands, improve shelf presence, reduce packaging costs or to support environmental initiatives, businesses choosing innovation in their packaging solutions will lead their markets. ITCM is at the forefront of innovative packaging machinery design and has delivered many successful product and packaging formats.

Through our New Product Development services, ITCM generates innovative packaging ideas and helps to make them a commercial reality through new packaging machinery and processes.

Our experience with a wide variety of materials and intricate product designs enables us to generate new solutions in, for example, novel closures, resealability and stay-fresh packaging. We have also delivered solutions for improved portion control, anti-counterfeit security and increased consumer convenience.

Many other business challenges can be met through innovations in packaging, for example, better protection and hence quality of product or increased brand loyalty by designing packaging to encourage ‘ritual’ in how the consumer uses a product. Sustainability is also a major concern for all market sectors and many initiatives are underway. These efforts seek to reduce packaging conversion costs and packaging waste through innovation and may include, for example, eco-friendly materials, refillable pack concepts and reduction in layers of packaging.

Luxury packaging

Of all the types of goods on our shelves, luxury items especially benefit from innovative packaging solutions. Packaging type and form relays a powerful message to the consumer, so for luxury goods the design, choice of materials, print and finish is fundamental to the success of the product. Luxury packaging alerts the consumer that its contents are of the highest quality.

Often, standard machinery solutions are not available to support this type of packaging. ITCM designs and develops machine solutions to take luxury packaging solutions into economic, higher-volume manufacture, without compromising on the quality or exclusivity of the brand. This enables customers to grow into new markets whilst at the same time reducing cost of goods and improving unit profitability.